The best way to change a corporate culture is through education.
If we have something to teach, we identify someone who can benefit and teach them. And then we move on to the next person. This work may seem grinding – and it is – but it also scales. Educated people create other educated people.
Another way to scale culture change is to educate while changing a process. Processes, by their nature, affect groups. A change of process requires more than a new set of instructions. We must explain to others why we are changing a process. And therein lies our educational opportunity.
* Hat tip to Seth Godin.